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It looks like business owners now have more reasons to implement or strengthen their mobile marketing campaigns. A recent study conducted by Google has underscored the importance of “going mobile” if you want to attract more customers and generate bigger revenues. According to the search giant, 50% of mobile users are most likely to visit […]
Why Mobile Local Searches is King for Business Read More »
Most people have this preconceived notion that bigger is always better. Because size is often associated with power and ability, many think that the bigger a thing is, the more important or capable that something is. Just take at look at the towering structures and edifices built by man over the course of human history
‘Bigger Isn’t Always Better,’ Says Google’s Head of Web Spam Read More »
Google Analytics is a very important tool every website owner should take advantage of. It lets you keep track of the overall performance of your site, find out where traffic is coming from, and obtain some very useful information about your audience. But did you know that you can also use Google Analytics to see
Why is Google Analytics so Important? Read More »
Having your own domain name is vital to your overall online marketing strategy. For starters, it gives your business credibility and makes your company look professional. It also makes it easier for your customers and prospects to find you online. And when it comes to your company’s image, it gives your target audience the impression
Simple Ways to Avoid Buying a Domain Name That Has Been Penalised by Google Read More »
Over the last few years, Google has made significant changes to its Google+ platform. While these changes significantly improve the tech giant’s social media platform, some of these changes left businesses and brands confused, especially when it came to optimising their local presence. But regardless of whether businesses are using old Google+ Places Page or
5 Simple Ways to Optimise Your Google+ Page for Local Listings Read More »
Nothing can be more stressful for a website owner than seeing a notification of manual action from Google in your Google Webmaster Tools account. After all, this basically means that the tech giant is hounding your heels for having bad links, and unless you act immediately, your website’s traffic and search ranking will definitely suffer
How to Remove Google Penalty for Unnatural Outbound Links Read More »
It has been six months since Google has released its Hummingbird update to celebrate its 15th anniversary. However, it seems that there are website owners and SEO practitioners who still don’t get what this crucial search algorithm update is all about. As a result, many of these people are making mistakes that are dragging their
How to Avoid Common Google Hummingbird Mistakes Read More »
Search giant Google has undertaken various changes in its search algorithm during this year’s first quarter, including updates that will help small businesses and harm websites that feature too many ads. Google’s Panda to Care for [Business] Cubs Matt Cutts, Google’s head of search spam, revealed during the Search Marketing Expo in March that the
Google Algorithm: Soft on Small Businesses, Tough on Ad Spammers Read More »
We all know that blogging is great for business, it sets you up as a leader in your field and is great for your website SEO. As a business owner you probably know your industry inside out and can churn out informative and insightful articles for your target audience – but do you have a
Top Tips for Blogging Read More »
While Google+ isn’t as popular as Facebook or Twitter, Google’s social media platform has continued to gain ground and attract attention. And to further convince more people to sign up for Plus, the tech giant has made another improvement on its Google+ user interface, which is expected to help users get higher click through rates
Google+ Tweaks User Interface, Makes Link Posts More Visually Stimulating Read More »
It is no secret that Google has made several tweaks to its Google AdWords platform. In 2013 alone, the tech giant released several updates, like the RLSAs or remarketing list for search ads, in-market targeting, and enhanced site links, to help businesses and advertisers improve their PPC strategies. However, these updates won’t do you any
How to Improve Your Google AdWords Ad Copies to Get More Conversions Read More »
Although many experts believe that Google+ isn’t much of a competitor to other social networks, two world-renowned brands have admitted to using it for its SEO benefits. In a report made by The New York Times, it was revealed that coffee giant Starbucks and The Economist are taking advantage of Google’s social media platform to
Using Google+ Improves your SEO Read More »
