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Google has given webmasters and online business owners a new reason to move their sites to a more secured and encrypted location. According to the tech giant, it is making HTTPS a ranking signal in its search algorithm. As such, websites that will make the switch from HTTP to HTTPS will receive a boost in […]
HTTPS Sites Get Search Ranking Boost from Google Read More »
A recent study conducted by Google has revealed that in the United States alone, over 25% of people access the Internet through mobile devices, not on desktop computers. In addition, 20% of Google searches are said to be performed on a mobile device. With the growing emergence and adoption of low-priced mobile devices with Internet
Tips on Optimising Your Website for Mobile Google Search Users Read More »
In a bid to make its services friendlier to both businesses and ordinary users, Google has rolled out several changes to some of its platforms. First, let’s take a look at what the tech giant has in store for marketers, as well as website and online business owners. Just recently, Google announced that it has
Google Launches New Robot.txt Testing Tool, Drops Google+ Real Name Policy Read More »
Just recently, Google shocked the online marketing and SEO community after it announced that it will remove authorship photos and circle counts from search engine result pages or SERPS. The announcement was met with mixed reactions. While others, including Google, believed that the removal of authorship photos will help streamline search results and make them
CTR of Paid Google Ads Goes Up After Removal of Authorship Photos Read More »
Nothing is permanent in this world except for change. Internet marketers and SEO practitioners probably know this better than anyone. With the ever-changing online landscape and Google constantly tweaking and improving its search algorithms, staying informed is crucial. Failing to adapt to these changes can result in penalties or a loss of search rankings. With
Google’s Latest Updates Read More »
For those who have been using Google AdWords to advertise their products and services online, you probably know how important having good Quality Score is when managing a PPC (pay per click) campaign. And because it is important, it makes perfect sense to know the latest when it comes to improving your ads quality score
Google Reveals New Insights on AdWords Quality Score Read More »
Although not many marketers prefer Google+ as the marketing platform of their choice, Google’s social media platform is still a powerful tool that can help your business gain more online visibility and better brand awareness. As a matter of fact, it helps with SEO and can improve your search rankings. This is one of the
How to Get More Interaction with Your Google+ Followers Read More »
To establish an online presence, first, you must have a website. And for your website to be easily accessible, it should have a domain name. However, a recent survey conducted by Google has revealed that as of this year, about 55% of small businesses still don’t have their own website. With millions of people spending
Google to Launch Its Own Domain Registration Service Read More »
Did you know that search advertising is not just for improving your click through rates and helping you generate profits? That they can also be used to create better brand awareness? A recent study conducted by Google has revealed that search advertising also plays a vital role in making a brand more visible and popular
Google Study Shows Search Ads Can Also Raise Brand Awareness Read More »
On May 20, Google officially rolled out Panda 4.0, the latest version of its Panda search algorithm. It was a major update and it was reported that many sites across the web were significantly affected by it. Glenn Gabe, a digital marketing consultant and contributor for Search Engine Watch, analysed 27 websites hit by Panda
Does Google’s Panda 4.0 Hate Too Much Syndicated Content? Read More »
As you may know, email marketing is one of the most popular ways businesses reach out to their customers. Efficient and cost-effective, it is also a great method to obtain leads to potential customers. But with Google’s new tabbed inbox and prominent unsubscribe option, experts believe that they have the potential to affect email marketing
How Marketers Can Take Advantage of Gmail’s Tabbed Inbox Read More »
It is no secret that over the last couple of years, Google has been stepping up its game when it comes to battling web spam. And just recently, the tech giant has announced not one, but two updates to its search algorithm. Matt Cutts, head of Google’s web spam team, confirmed that they have rolled
Google Launches Panda 4.0 and Payday Loan 2.0 Read More »
