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Create an effective website that drives traffic and converts visitors. Our guide covers web design, development, SEO, and content strategies.

Google Encourages Business Owners to Keep Their Knowledge Graph Updated

If it has been quite some time since you last updated the Knowledge Graph information for your business, don’t be surprised if Google gives you a reminder to check it if is up to date. According to Search Engine Journal, the tech giant is actively reminding business owners to keep their business information updated to […]

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Google Smart Goals are Here to Help You Get More Traffic

Just recently Google has launched Smart Goals, a feature on Google Analytics that can be a huge help for site owners and online marketers especially those who are using AdWords to promote their brand, products, or services. If you’re keen on improving your site’s ability to generate traffic and attract the attention of potential customers,

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How to Make Google-Friendly Content Marketing Strategies on a Limited Budget

Google has always been fond of websites with interesting and quality content. As such, for a small business owner like you, it’s essential that you invest a portion of your marketing budget on your content marketing strategy. By posting interesting and relevant content on your site, not only can you attract the attention of your

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Is Your Web Content Google Panda-Friendly?

Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with

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Google Incorporates Panda into Core Ranking Algorithm, Focuses More on Site Quality

Whether you own a small or large business, it is very important to ensure that your website complies with Google’s latest algorithm update. This way, you can avoid Google penalties that may affect the ranking of your website. In addition, you can also improve the functionality and visibility of site. Over the last couple of

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No Link Authority Loss When Moving from HTTP to HTTPS, Google Confirms

Recently, Google announced that it will prioritise a site’s HTTPS pages by default even when an HTTP equivalent exists. This is reportedly part of the search giant’s efforts to make searching and browsing the Internet much safer for all users and to eventually have everyone landing on a web page with a private connection. Understandably,

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5 Simple Ways to Make Your URLs More Google-Friendly

To determine if what you are offering is relevant to the information a searcher is looking for, it’s important to understand that it’s not only the content of your site that Google’s search spiders crawl. Believe it or not, the search giant also takes your site’s URLs into consideration. As such, no matter what kind

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Google Updates That Matter for Small Businesses

Are you a business owner with an online brand? If yes, you are probably aware of the different updates Google rolls out every now and then. But do you know which one affects you the most? For small businesses, following Google updates is crucial because it can affect your search engine rankings. Staying on top

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4 Things Small Business Owners Should Know about Creating a Google-Friendly Website

With Google being the biggest and most widely used search engine in the world, you’d certainly want your website to be optimised for Google. But as a small business owner, how do you make sure that your website is Google-friendly? According to Aleh Barysevich, CMO and co-founder at Link-Assistant.com, there are many factors you should

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