Social Media

The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.

How to Protect Your Website from Negative SEO and Unwarranted Google Penalties

Many, if not all, website owners aspire to get on top of the pages of Google. After all, the better your Google search ranking is, the bigger your chance of getting more online visibility and attracting potential customers can be. However, experts warned that getting good Google rankings should not be your only priority when […]

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How to Get More Interaction with Your Google+ Followers

Although not many marketers prefer Google+ as the marketing platform of their choice, Google’s social media platform is still a powerful tool that can help your business gain more online visibility and better brand awareness. As a matter of fact, it helps with SEO and can improve your search rankings. This is one of the

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Does Google’s Panda 4.0 Hate Too Much Syndicated Content?

On May 20, Google officially rolled out Panda 4.0, the latest version of its Panda search algorithm. It was a major update and it was reported that many sites across the web were significantly affected by it. Glenn Gabe, a digital marketing consultant and contributor for Search Engine Watch, analysed 27 websites hit by Panda

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How Marketers Can Take Advantage of Gmail’s Tabbed Inbox

As you may know, email marketing is one of the most popular ways businesses reach out to their customers. Efficient and cost-effective, it is also a great method to obtain leads to potential customers. But with Google’s new tabbed inbox and prominent unsubscribe option, experts believe that they have the potential to affect email marketing

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Simple Ways to Avoid Buying a Domain Name That Has Been Penalised by Google

Having your own domain name is vital to your overall online marketing strategy. For starters, it gives your business credibility and makes your company look professional. It also makes it easier for your customers and prospects to find you online. And when it comes to your company’s image, it gives your target audience the impression

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5 Simple Ways to Optimise Your Google+ Page for Local Listings

Over the last few years, Google has made significant changes to its Google+ platform. While these changes significantly improve the tech giant’s social media platform, some of these changes left businesses and brands confused, especially when it came to optimising their local presence. But regardless of whether businesses are using old Google+ Places Page or

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How to Avoid Common Google Hummingbird Mistakes

It has been six months since Google has released its Hummingbird update to celebrate its 15th anniversary. However, it seems that there are website owners and SEO practitioners who still don’t get what this crucial search algorithm update is all about. As a result, many of these people are making mistakes that are dragging their

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Google+ Tweaks User Interface, Makes Link Posts More Visually Stimulating

While Google+ isn’t as popular as Facebook or Twitter, Google’s social media platform has continued to gain ground and attract attention. And to further convince more people to sign up for Plus, the tech giant has made another improvement on its Google+ user interface, which is expected to help users get higher click through rates

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