Social Media

The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.

Tips to Consider When Redirecting Users from a Penguin-Hit Site to a New Domain

Instead of fixing the current problem, there are a number of webmasters who prefer to start from scratch when slapped with a Penguin penalty by Google. They just redirect their customers from their old sites to their new ones instead of implementing the necessary but often time-consuming fixes imposed by the tech giant. If you’re […]

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How to Take a Holiday & Still Take Care of Your Clients

Christmas is literally just around the corner so by now you’re probably: Serenely planning your upcoming holiday. Frantically trying to decide how many presents to buy and for whom. Hysterically rushing to get a massive load of work done by a date that inexorably looms closer with each passing minute. Either way, you’ve most likely

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New Google Service Allows Websites to Earn Extra Income through Online Content

Ask any internet marketer you know and he or she will tell you that content is king. After all, the content of your website is one of the biggest things that attract web visitors to your site and what make them stay and keep coming back for more. It also helps build rapport with your

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The 5 Basic Google Algorithm Updates

Are you familiar with the algorithm updates of Google? Have you heard of Penguin, Panda, Knowledge Graph, Hummingbird, and Pigeon? Unless you are a seasoned search engine optimisation or SEO professional, you might not be extremely familiar with the most important aspects of Google’s numerous algorithm updates. If you want to know more about the

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How to Use the Google Software Removal Tool

Google has recently released anew software which removes unwanted toolbars and extensions that could potentially be messing with the overall performance of your internet browser. When malicious programs are utilising the Chrome browser by collecting data, serving ads, or causing sluggishness in the interface, you can definitely find out what causes it with the new

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How to Avoid Future Hits after Recovering from a Google Panda Penalty

After being hit by Panda before, you certainly don’t want to experience another major downturn in incoming traffic when Google update its search algorithms. Otherwise, it can set you back and make it much harder for you to attract the attention of your target audience. Now, it seems that the tech giant is rolling out

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Google to Provide Search Results Depending on What You’re Watching on TV?

Throughout the years, Google has been known for using different factors to provide you with better search results whenever you look up various things online. Now, it seems that what you are watching on the television could also be used by the tech giant to provide you with more relevant search results. Bill Slawski, an

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Google Working on New Social Bookmarking Tool

Google has been known to surprise the online community with its various projects and updates to its search algorithm. And over the last couple of months, it seems that the tech giant is cooking up another project that could be quite useful for all Internet users. According to reports, Google’s latest undercover project is called

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Google AdWords to Say Goodbye to Exact Keyword Matching

If you haven’t been using “close variants” in your Google AdWords campaign, be warned. The tech giant announced that starting next month, you won’t be able to use exact phrase and keyword matching anymore. Close variant keyword matching will be applied to all existing AdWords account once the update has been rolled out. Currently, each

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