Social Media

The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.

3 Link Building Alternatives You Can Use to Avoid a Google Penalty

Despite being one of the most widely used long-term SEO strategies in the past, link building has earned a negative reputation among web masters and SEO practitioners over the last couple of years. And just recently, on its webmaster blog, Google Portugal has advised site owners and online marketers to avoid buying, selling, exchanging, or

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‘Markers’ That Can Help Improve Your Site’s Google Search Rankings

With stiff online competition these days, it can be quite a challenge to be seen and heard by search engines and, of course, your target audience. However, there are “markers” that you can utilise to make it much easier for Google and your target market to see your website. According to Rohan Ayyar of India-based

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Google Updates AdWords, Introduces Upgraded URLs

If you have been using Google AdWords to promote your products or services online, the tech giant has launched a new update that will give you more options and help you save time. Just recently, Google introduced the new AdWords Upgraded URLs format that will reportedly help you reduce time spent on managing URL tracking

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Tweets to Start Appearing on Google Searches Soon

If you haven’t been using Twitter to promote your business online, now is the perfect time to do so. According to reports, tweets will now soon be visible on Google searches. Apparently, Google and Twitter have struck a deal that would make the latter’s 140-character updates more searchable online. Google has always manually crawled Twitter’s

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