The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.
Google marked its 15th anniversary by announcing one of the biggest algorithm updates the tech giant has made in years. Named Hummingbird, the new search algorithm is designed to be more precise and to provide users with faster query results. It is also based more on semantic search, focusing on user intent versus individual search […]
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Getting top Google rankings on the search result pages is one of the most sure-fire ways to generate more free traffic for your website. However, such an undertaking is easier said than done. And with the tech giant constantly updating its search algorithms and making them more sophisticated, website owners and online marketing across the
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Google+ has introduced yet another tool that will definitely benefit many bloggers and writers across the world. With the new update, bloggers and content creators can now embed public posts on other sites. This can be quite useful for those who wish to add more depth to their web documents by using comments or updates
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To better catch websites that are suspected of spamming its search results, Google has launched the 2.0 version of Google Penguin just recently. For those who didn’t know, Penguin is actually a codename used by the tech giant for its algorithm update that seeks to punish websites that use black-hat SEO techniques by decreasing their
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LinkedIn is the most powerful social media network designed specifically for business men and women. Many of LinkedIn’s members use the site for finding leads, connecting their business to a global audience, finding vendors, and a number of other ways. Apart from the methods above, here are 4 additional ways to use LinkedIn for business.
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According to experts, having useful content is one of the secrets to a successful online marketing campaign. In fact, a recent survey has revealed that almost four out of five CMOs consider content marketing as the future of marketing. Well, it isn’t really that surprising. After all, various tests and studies have proven time and
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Using Facebook for business as another means of marketing your brand requires careful planning and a thorough understanding of the website itself. Here are 4 tips to help you effectively use Facebook for Business 1. Identify Your Audience When launching your brand’s Facebook business page, it’s important to know who your customer is. Take some
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Good news for those who use Google to find various things and information online. The search giant has just raised the bar on itself by providing yet another new Google feature for those looking for in-depth articles on the Internet. In a recent blog post, Google has announced that the search engine has introduced new
What exactly makes content go viral online? Most people think that it is luck that makes certain articles or videos more “sharable” on the Internet. But apparently, many experts believe that this is not exactly the case. After examining thousands of pieces of online content, as well as products and brands, social media experts claimed
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Google has always been known as more than just a search engine. Well, with all the useful online tools that it is offering, it isn’t really that surprising. But did you know that Google has a lot in store for Internet users like you? These Google tools can be a huge help, especially if you
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Google’s +1 button is a feature that seeks to help people discover and share relevant content from people they already know and trust. You can give +1 to different types of content such as websites, advertisements, and even Google search results. However, unlike Facebook’s “Like” button, it doesn’t directly share content to a user’s social
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Search engine optimisation or SEO is an effective way to create a huge online presence. With SEO, you are essentially creating content that can help you get good page rankings on the result pages of search engines like Google. However, if you think that posting content that are rich in anchor text links but don’t
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