Social Media

The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.

How to Improve Your Google AdWords Ad Copies to Get More Conversions

It is no secret that Google has made several tweaks to its Google AdWords platform. In 2013 alone, the tech giant released several updates, like the RLSAs or remarketing list for search ads, in-market targeting, and enhanced site links, to help businesses and advertisers improve their PPC strategies. However, these updates won’t do you any […]

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Using Google+ Improves your SEO

Although many experts believe that Google+ isn’t much of a competitor to other social networks, two world-renowned brands have admitted to using it for its SEO benefits. In a report made by The New York Times, it was revealed that coffee giant Starbucks and The Economist are taking advantage of Google’s social media platform to

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Google to Introduce New Content Recommendation System; Launches Videoconferencing Service – Super SEO Saturday

It seems that Google is working on another project that will help online publishers get more page views. According to reports, the tech giant has plans to introduce a new content recommendation system for publishers’ websites. It was revealed that the new recommendation system will be launched as early as next month. An employee from

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1,000 New Categories on Google Places Now Available to Businesses outside US – Super SEO Saturday

Before, businesses in countries other than the United States have limited options when it comes to choosing business categories on Google Places. Today, however, the tech giant changed all that. Google said it added hundreds of new business categories for businesses in countries outside the US. This means merchants and shop owners all over the

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Google Removes Millions of Bad Ads – Super SEO Saturday

It is no secret that Google is cracking down on websites that uses bad SEO practices. But apparently, the tech giant is also stepping up its campaign against advertisers who are using unacceptable advertising tactics and strategies. Just recently, Google reported that it has removed more than 300 million bad ads over the past 12

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New Instagram Feature Takes Content Marketing to a New Level – Super Saturday SEO

Instagram, one of the hottest and most popular social networking sites today, has introduced a new Instagram feature that provides millions of its users with a new way to send photo and video messages to their friends. The company launches Instagram Direct, which is touted as a viable alternative to Snapchat. The announcement was made

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New Google Encryption to Limit Availability of Search Data – Super Saturday SEO

After a slew of major search algorithm updates over the last couple of months, Google has thrown yet another roadblock to the path of website owners, SEO experts, and online marketers. Just recently, the tech giant announced that it is encrypting all search activities “within its walls.” This is bad news for SEO experts and

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Google Sets Up More Locations Serving Search Requests

With all the recent updates that Google has released over the last couple of years, you probably think that the tech giant has done everything it can to improve the efficiency of its search engine. Apparently, that wasn’t the case. According to a recent study, Google has significantly increased the number of sites and ISPs

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Google Updates AdWords Ad Rank Algorithm – Super Saturday SEO

Google AdWords is one of the online marketing tools that are being used by many businesses to drive traffic to their sites nowadays. Because Google is one place where most people go to find stuff online, many business owners find it a must to advertise on a platform that attracts millions of users every day.

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4 Ways You Didn’t Know Bitly Could Help Your Online Business – Super Saturday SEO

Contrary to popular belief, Bitly is more than just a URL shortening and bookmarking service. It can also be quite a huge help to your website or online business. Discussed below are some of the things you probably didn’t know that Bitly could do. Since it was redesigned in 2012, Bitly has added a number

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Super Saturday SEO – New Penguin Update Goes Live

Just recently, Google has intensified, yet again, its campaign against web spam. Matt Cutts, the tech giant’s distinguished engineer, has announced over the weekend that the latest Penguin algorithm is now live. Cutts posted the news on his personal Twitter account, saying that the latest update now affects 1% of searches. Penguin was initially launched

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Why it’s important to build an online community

Being on social media is so much more than having fans or followers.  It’s about people connecting, establishing and maintaining relationships, adding value to each others’ lives and building engaged online communities. Social media is social and it’s important to focus on your audience. What do they want to know about? Are they having any

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