Search Engine Optimisation

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How Reviews Help Small Businesses Get Better SEO and Higher Search Rankings

SEO and ranking high on Google can give small business owners the push they need to get more customers and generate more profits. But did you know that reviews are a key ingredient to better SEO and higher search rankings? Receiving reviews is an absolute MUST, not just for online retailers, but also for local […]

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Know how Google enhances your internet marketing

Business today requires entrepreneurs to use social media tools in the promotion of their products and services globally. Gone are the days of waiting for clients to come to a physical store to make a purchase. Today, the majority of business owners have social sites to promote and sell their wares. Virtual stores have become

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5 Simple Ways to Make Your URLs More Google-Friendly

To determine if what you are offering is relevant to the information a searcher is looking for, it’s important to understand that it’s not only the content of your site that Google’s search spiders crawl. Believe it or not, the search giant also takes your site’s URLs into consideration. As such, no matter what kind

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Google Updates That Matter for Small Businesses

Are you a business owner with an online brand? If yes, you are probably aware of the different updates Google rolls out every now and then. But do you know which one affects you the most? For small businesses, following Google updates is crucial because it can affect your search engine rankings. Staying on top

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Boost Your Google Search Rankings with Customer Reviews

With intense competition out there, you certainly want your small business to stand out so you can maximise your profit potential and get more sales opportunities. But how exactly can you attract the attention of more people and expand your customer base? Aside from establishing a solid online presence and dominating local search, there’s one

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4 Things Small Business Owners Should Know about Creating a Google-Friendly Website

With Google being the biggest and most widely used search engine in the world, you’d certainly want your website to be optimised for Google. But as a small business owner, how do you make sure that your website is Google-friendly? According to Aleh Barysevich, CMO and co-founder at Link-Assistant.com, there are many factors you should

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Google Will Let Entrepreneurs Target Ads Using Your Email Address

Internet marketing is one of the cheapest yet easiest ways to advertise your business. Through the internet, it allows you to broaden your target market since most of the people surf the net to check their emails, social media accounts or just search for the information that they need. The only problem with internet marketing

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Google Apps for Education Finds Home in Nova Scotia Classrooms

Education is essential. It does not only teach us to count, read and write words. It also prepares us for our future. But with the rapid technological advancement, our education system needs to keep up with these changes. That is why the Department of Education in Nova Scotia introduces the Google Apps for Education to

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Google Map Maker Returns and Is Available in 50 Countries

All travelers need a map, especially if they are in a foreign country. It is the guide that will help them reach their destination. But what if your map was intentionally tampered with by a prankster? This was what happened to the Google Map. A few months ago, a prankster created an image wherein an

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