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These days, selling products online can be tough. Apart from the fact that you have to deal with numerous competitors, you also have to ensure that your site is optimised for search engines. According to VWO.com, SEO or search engine optimisation is the fifth most effective digital marketing tool that can help you acquire and […]
Common SEO Mistakes E-Commerce Sites Should Avoid Read More »
Local SEO is crucial for small businesses as it helps them attract customers and generate profits. It makes your business more accessible and easier to find, regardless of whether you have a traditional brick and mortar store or not. But how exactly do you master local SEO? Folks at LocalSEOGuide.com have looked at more than
5 Key Points Business Owners Should Know about Local SEO in 2016 Read More »
If you have been using Google AdWords to promote your site or attract more customers, the tech giant has excellent news for you. Just recently, Google announced that it will increase AdWords’ ad text limits to twice its current size. With the Expanded Text Ads, you can now add more words to your PPC ads.
Bigger and Better Google AdWords Coming Your Way Read More »
Over the last few weeks, Google has been looking into changing the width of the left-hand column. Reports said that the tech giant is conducting some tests to expand containers from 512 pixels to 600 pixels. Google has also increased the length of result titles appearing on SERPs. Because of this update, marketers and website
Should You Add More Characters to Your Title Tag? Read More »
Before voice search, Google relied on written keywords to help users find things online. Then, the tech giant moves from keywords to user intent with the launch of the Hummingbird update. Now, it looks like Google is looking into the potential of spoken keywords. According to reports, voice search is growing and the tech giant
Should Marketers be Worried about the Growth of Voice Search Read More »
As you may know, the online world is a dynamic one. It continues to evolve everyday. Just take a look at Google. Over the past few years, it has released a number of updates to provide users with a better and more efficient way to search information online. If you want to succeed online, therefore,
Old School SEO Strategies You Should Say Goodbye To Read More »
Over the last few years, Google has intensified its campaign against web spam to ensure that users will get reliable and useful online information. Just recently, it has released its annual report on how it fought spammy links and web content over the last 12 months. As a business owner or a web master, it’s
What Can You Learn from Google’s Annual Web Spam Report Read More »
Content is an integral part of your website. After all, Google and other search engines rely on your content to determine how to rank your site. From the perspective of SEO, the text of your post should be your top priority when creating content. However, it’s also important to consider the images you’ll use on
Choosing Blog Post Images Your Audience and Google will Like Read More »
Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. This is to make it much easier for users to find pages that are mobile-friendly and relevant to
How to Prepare Your Site for Google’s Upcoming Mobile Update Read More »
Shortly after revealing a new layout for its search engine result pages or SERPs, Google has recently redesigned the AdWords interface. The AdWords interface is basically where online marketers and business owners manage their PPC campaigns and see where their copies are displayed. It was first created in 2001 exclusively for text-based ads. With the
Google Redesigns AdWords Interface Read More »
A couple of years ago, Google introduced a powerful tool that allows marketers to control their digital marketing data through the use of code snippets on their website. This tool is the Google Tag Manager. [Tweet “Google Tag Manager can be a great help when it comes to conversion tracking, analytics, and many other tracking-related
What are the Benefits of Using Google Tag Manager? Read More »
For years, online marketers and business owners have been beating their brains out trying to figure out how websites rank on Google. Now, however, they don’t have to do that because the tech giant itself reveals its three most important ranking signals. No matter how big or small your business is, it’s important that you
Google’s Top 3 Ranking Signals Revealed Read More »
