Systemising

Master the art of systemising your business for maximum efficiency and productivity. Our guide offers step-by-step instructions and expert advice.

How to Solve Common Problems with Mobile SEO

As there are more people using mobile devices to surf the Internet and with Google announcing it will use a site’s mobile responsiveness as a ranking factor, it’s very important for small businesses to ensure that their respective sites are mobile-friendly. Not only will this help them attract more customers and generate more sales, it […]

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Common SEO Mistakes E-Commerce Sites Should Avoid

These days, selling products online can be tough. Apart from the fact that you have to deal with numerous competitors, you also have to ensure that your site is optimised for search engines. According to VWO.com, SEO or search engine optimisation is the fifth most effective digital marketing tool that can help you acquire and

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5 Key Points Business Owners Should Know about Local SEO in 2016

Local SEO is crucial for small businesses as it helps them attract customers and generate profits. It makes your business more accessible and easier to find, regardless of whether you have a traditional brick and mortar store or not. But how exactly do you master local SEO? Folks at LocalSEOGuide.com have looked at more than

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Bigger and Better Google AdWords Coming Your Way

If you have been using Google AdWords to promote your site or attract more customers, the tech giant has excellent news for you. Just recently, Google announced that it will increase AdWords’ ad text limits to twice its current size. With the Expanded Text Ads, you can now add more words to your PPC ads.

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Should You Add More Characters to Your Title Tag?

Over the last few weeks, Google has been looking into changing the width of the left-hand column. Reports said that the tech giant is conducting some tests to expand containers from 512 pixels to 600 pixels. Google has also increased the length of result titles appearing on SERPs.  Because of this update, marketers and website

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Can I hire a VA to do tasks I can’t train them in?

If you’re a fan of the Virtual Elves blog you’ll probably have noticed a running theme through most of our articles, which is: [Tweet “If you want a good working relationship with your VA you have to take the time to prepare processes and train them.”]  Which is 100% correct! And especially true if you’re

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Should Marketers be Worried about the Growth of Voice Search

Before voice search, Google relied on written keywords to help users find things online. Then, the tech giant moves from keywords to user intent with the launch of the Hummingbird update. Now, it looks like Google is looking into the potential of spoken keywords. According to reports, voice search is growing and the tech giant

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The Secret to Effective Delegation

If you’re regularly working into the night, missing deadlines and spending valuable time focused on business operations, rather than business strategy, then you’re probably overdue for some much needed assistance. Being able to delegate effectively in your business is vital to its on-going success. [Tweet “Delegation done right can save time, increase productivity & ultimately leads

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Old School SEO Strategies You Should Say Goodbye To

As you may know, the online world is a dynamic one. It continues to evolve everyday. Just take a look at Google. Over the past few years, it has released a number of updates to provide users with a better and more efficient way to search information online. If you want to succeed online, therefore,

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What Can You Learn from Google’s Annual Web Spam Report

Over the last few years, Google has intensified its campaign against web spam to ensure that users will get reliable and useful online information. Just recently, it has released its annual report on how it fought spammy links and web content over the last 12 months. As a business owner or a web master, it’s

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5 Tips towards Building a Great Relationship with your Virtual Assistant

When working with a Virtual Assistant it’s crucial to understand the delicate balance between the technology and the person on the other side of the computer. A VA is like any other resource for your business – they help to support, maintain and grow your operations. But if you want your VA to develop and

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Choosing Blog Post Images Your Audience and Google will Like

Content is an integral part of your website. After all, Google and other search engines rely on your content to determine how to rank your site. From the perspective of SEO, the text of your post should be your top priority when creating content. However, it’s also important to consider the images you’ll use on

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