Master the art of systemising your business for maximum efficiency and productivity. Our guide offers step-by-step instructions and expert advice.
Using PPC ads is a great way to improve your online visibility, as well as generate traffic and conversions. This is one of the reasons why many business owners these days are using Google AdWords as part of their digital marketing strategy. But did you know that you can further step up your AdWords game […]
Here’s What You Should Know about Google AdWords for Video Read More »
It is with no surprise that as technology advances we have an endless amount of information at our fingertips; this can be extremely useful for travellers! More specifically there have been apps developed for the needs of every traveller, which can be an invaluable tool for us all. Whether you need an app to help
Stay Organised for Your Next Trip! Read More »
With Siri, 3D glasses and other mobile application that promotes simulation, virtual reality is coming more and more real to people especially in this modern day and age. Never have we imagined that on the tip of our fingers could lie an amazing possibility of watching, smelling, hearing and feeling anything as real as it
Virtual Experiences Made Real with Google and GoPro Partnership Read More »
Often, small business owners come to us saying “I’m over it, I want to sell up”. But the first thing they want to know of course is how much they can get for the business – and whether it will be enough to allow them to live the life they want. The value of the
Want to live off your business, not for it? Read More »
According to seasoned online marketers, there is no magic pill or silver bullet that will magically make your website or online marketing campaigns successful. Rather, it is a combination of effective strategies that will help you improve your search rankings and create more conversions. If you’re wondering how you can ensure the success of your
To succeed in search marketing, it is very important that you know what keywords internet users are using to find information online. Fortunately, Google has given online marketers an idea of the sort of keywords people are using to find goods and services. According to Matt Lawson, director of search ads marketing at Google, “near
“Near Me” Searches Growing in Popularity, Google Says Read More »
Just recently, Google released a research paper that describes the method of scoring web documents according to the accuracy of facts. Called “Knowledge-Based Trust,” (KBT) many online experts refer to it as the “Truth Algorithm,” which is said to be a new method being used by Google to assign a Trust Score to help reduce
Is your website optimised for various mobile devices? If not, it’s time to get cracking. Google recently announced that it will launch an algorithm update on April 21, 2015. The update is set to benefit websites and online business owners with mobile-friendly online spaces. “Starting April 21, we will be expanding our use of mobile-friendliness
Google’s New Algorithm Update to Benefit Mobile-Friendly Sites Read More »
With stiff online competition these days, it can be quite a challenge to be seen and heard by search engines and, of course, your target audience. However, there are “markers” that you can utilise to make it much easier for Google and your target market to see your website. According to Rohan Ayyar of India-based
‘Markers’ That Can Help Improve Your Site’s Google Search Rankings Read More »
International Woman’s Day last Sunday was definitely a time for reflection. It made me think about what it means to be a woman in this modern age. The blending of gender roles over the past half century has led to woman entering the workforce, with all the inherent responsibility and in contrast, modern men becoming
It’s Okay not to be Superwoman Read More »
So you’ve been running your business a while now, and it’s going … well, the way it’s always done. You might be feeling, like many business owners I work with, that there must be a better way to do some things. There are glitches, annoyances, recurring problems that keep you awake at night and mean
Back to basics: 8 key business drivers Read More »
After the hectic energy of the Yang Horse last year, in 2015 we have a slower paced Yin chi with the Wood Ram/Goat. Hopefully this years pace will be slower and lead us to be more inwardly directed for ourselves and our businesses. A more gentle pace to take stock of how last year went
Time for nourishment within our business Read More »
