Master the art of systemising your business for maximum efficiency and productivity. Our guide offers step-by-step instructions and expert advice.
Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if […]
Boost the Effectiveness of Your Long-Tail Keywords with Micro-Targeting Read More »
If it has been quite some time since you last updated the Knowledge Graph information for your business, don’t be surprised if Google gives you a reminder to check it if is up to date. According to Search Engine Journal, the tech giant is actively reminding business owners to keep their business information updated to
Google Encourages Business Owners to Keep Their Knowledge Graph Updated Read More »
Just recently Google has launched Smart Goals, a feature on Google Analytics that can be a huge help for site owners and online marketers especially those who are using AdWords to promote their brand, products, or services. If you’re keen on improving your site’s ability to generate traffic and attract the attention of potential customers,
Google Smart Goals are Here to Help You Get More Traffic Read More »
Google has always been fond of websites with interesting and quality content. As such, for a small business owner like you, it’s essential that you invest a portion of your marketing budget on your content marketing strategy. By posting interesting and relevant content on your site, not only can you attract the attention of your
How to Make Google-Friendly Content Marketing Strategies on a Limited Budget Read More »
Whether you own a small or large business, it is very important to ensure that your website complies with Google’s latest algorithm update. This way, you can avoid Google penalties that may affect the ranking of your website. In addition, you can also improve the functionality and visibility of site. Over the last couple of
Google Incorporates Panda into Core Ranking Algorithm, Focuses More on Site Quality Read More »
Recently, Google announced that it will prioritise a site’s HTTPS pages by default even when an HTTP equivalent exists. This is reportedly part of the search giant’s efforts to make searching and browsing the Internet much safer for all users and to eventually have everyone landing on a web page with a private connection. Understandably,
No Link Authority Loss When Moving from HTTP to HTTPS, Google Confirms Read More »
Starting your own business – whether large or small – is both an exciting and daunting task. For myself, starting Josh Zuker Travel began from my passion in travel and wanting to share that passion with the rest of the world. Although it is a challenge, setting up your own business brings a high amount
Taking the Leap As An Entrepreneur Read More »
Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design
How A Web Marketing Expert Will Help Your Business Grow Read More »
Now that you have your very own website and visitors are checking out your content, what do you think should be next? Obviously, converting these visitors into leads or potential customers should be next in the order of things. After all, one of the main purposes of having a website is to expand your customer
How To Convert Website Visitors into Customers Read More »
SEO and ranking high on Google can give small business owners the push they need to get more customers and generate more profits. But did you know that reviews are a key ingredient to better SEO and higher search rankings? Receiving reviews is an absolute MUST, not just for online retailers, but also for local
How Reviews Help Small Businesses Get Better SEO and Higher Search Rankings Read More »
Richard Branson famously says, “There are no quick wins in business – it takes years to become an overnight success.” I was reminded of this quote recently as I heard yet another potential client voice hopes that hiring a Virtual Assistant would be the solve all, quick fix that they’d been searching for! Yes, that’s
Are you a business owner with an online brand? If yes, you are probably aware of the different updates Google rolls out every now and then. But do you know which one affects you the most? For small businesses, following Google updates is crucial because it can affect your search engine rankings. Staying on top
Google Updates That Matter for Small Businesses Read More »
