Improve collaboration and accessibility with cloud based systems. Our guide provides insights and recommendations to help you leverage cloud technology.
Content is an integral part of your website. After all, Google and other search engines rely on your content to determine how to rank your site. From the perspective of SEO, the text of your post should be your top priority when creating content. However, it’s also important to consider the images you’ll use on […]
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Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. This is to make it much easier for users to find pages that are mobile-friendly and relevant to
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The ways in which a Virtual Assistant can help you in your business are limitless if you’re committed to implementing modern systems and processes and taking your business to the cloud. There are lots of tasks that a Virtual Assistant do for you which will alleviate the strain from an operational standpoint – but how
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Shortly after revealing a new layout for its search engine result pages or SERPs, Google has recently redesigned the AdWords interface. The AdWords interface is basically where online marketers and business owners manage their PPC campaigns and see where their copies are displayed. It was first created in 2001 exclusively for text-based ads. With the
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A couple of years ago, Google introduced a powerful tool that allows marketers to control their digital marketing data through the use of code snippets on their website. This tool is the Google Tag Manager. [Tweet “Google Tag Manager can be a great help when it comes to conversion tracking, analytics, and many other tracking-related
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For years, online marketers and business owners have been beating their brains out trying to figure out how websites rank on Google. Now, however, they don’t have to do that because the tech giant itself reveals its three most important ranking signals. No matter how big or small your business is, it’s important that you
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Google is said to be working on another way to display search results that can significantly affect local search results. The new update, dubbed “Google Local Business Cards” by many (although the name is unofficial) could help smaller businesses get more exposure and at the same time, make it easier for consumers to find the
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Just recently, Google has released “Search Quality Rating Guidelines,” which is a 157-page document designed to help human quality raters assess and rate a list of sites. These guidelines reportedly give insights into what Google deems as a high quality site. Here’s what you can learn from the guide so you can adjust your online
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Because more and more people are using mobile devices to access the Internet, it’s important for all business owners to ensure that their websites are mobile-friendly. Now, they have more reasons to go mobile-friendly as Google has been cooking up the Accelerated Mobile Page, or AMP, over the past year. AMP is basically an open-source
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Ever wondered how you can get contacts that come from various different places into your various databases without having to do it manually? www.zapier.com is a great tool for automating your actions! Take a look at the video to find out more! If you are struggling with working this out, why not schedule a 15min
Off the back of a meeting today I wanted to share with you some of the discussion as I think there are some cool things that might be helpful to the community. We were discussing this client having 3 different places where his database is kept and the fact that none of them speak to
It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your search ranking on Google. According to experts, blogging presents a human side to your business. It makes your company more accessible and trustworthy. And while it may be easy for potential customers to dismiss your ads, they are unlikely to ignore your blog, especially if they can get free information from it. “Starting a blog may seem a daunting task. But with the right strategy, the benefits are plentiful!” Tweet this quote Here are a few tips to help you get started: 1. Use WordPress There are many content management systems (CMS) that you can use to run and manage your blog, but if you want one that is reliable, check out WordPress. According to Google’s Matt Cutts, WordPress is the best CMS for optimised blogging. In fact, he even uses it himself. WordPress is free, easy to use and helps solve 80% to 90% of your SEO problems. It has a wide range of plugins that you can use to improve the functionality of your blog. 2. Use a sitemap If you’re using WordPress for your blog, make sure that you take advantage of the sitemap plugin. A sitemap makes it easier for search engines to find all the content of your blog. Because it makes your site more accessible and makes it easier for Google’s search bots to crawl your site, it can help improve your site’s search rankings. 3. Create quality posts Google prioritises sites and blogs with excellent content. This is why it’s important to ensure the quality of your blog posts if you want to rank high on Google. For starters, make sure to use normal language. If it sounds like a child wrote your blog, Google will know it. What’s worse is that your search ranking, not to mention your site’s credibility and integrity, will be negatively affected by it. As such, you should take the time to create quality and interesting blog posts. 4. Keep you content fresh Google and other search engines love blogs and websites that are always updated. As such, keep your content fresh and up to date. To prevent your blog from going stale, you can either create new posts or repurpose old ones that have been sitting on your site for so long. Need help with creating a search engine optimised blog for your business? We can assist with the creation, administration and promotion of specialised content to suit your industry! Get in contact now to discuss strategy and options!
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