It’s the new year and there are exciting, new marketing trends to watch out for. In the past, we watched the industry change incrementally, shaped by advances in technology and by financial and geopolitical influences. However, the year 2020 has changed the marketing landscape in leaps and bounds. We not only had a global pandemic […]
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Now is the perfect time to run a social media audit. Since we’re all in the mood to start with a clean slate, what better way than to take stock of all your social media networks than in the first few months of the year? A thorough audit of social media is important for a
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It’s the most wonderful time of the year – and the perfect time for business to capitalise on a well executed holiday campaign. Historically speaking, the highest sales spikes occur around the Christmas season. In this pandemic era however, a shift in consumer behaviour is evident. A lot of people are turning to online purchases
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Let me introduce the concept of ‘delegated authority’ which is a useful skill for leaders to have. It is the principle behind the process of transferring responsibility for a task to another person. This process sounds simple enough and is a very practical solution for the overworked and overwhelmed, right? Then why do many entrepreneurs have such an extremely hard time delegating work?
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Hashtags are unique keywords that make content more discoverable on social media platforms. They are curation tools that turn topics into clickable links that take you to other posts or images under the same topic.
Increase Your Organic Reach By Using Hashtag on Facebook Read More »
Is your social media strategy still current? We can all agree that much has happened this year. A lot of businesses are struggling to keep afloat as the pandemic rages on. But if we were to look for a silver lining, there is still an upside to all this.
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What is email marketing used for? Email marketing is used for sending a commercial message to a group of people via email. Basically, all emails sent to potential customers can be considered email marketing. Email marketing includes sending promotional messages, advertisements, catalogues, special offers, and other business acquisition materials through email.
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Content curation is all about adding your personal touch and branding to a carefully selected collection of existing content that usually revolves around topics of interest relevant to your business. For example, if you run a bakery shop, part of your social media strategy would be to collect existing content that revolves around baking ingredients,
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There’s no doubt that a virtual assistant can give your business added value. With the sheer amount of work business owners accomplish by themselves everyday, the support of a virtual assistant could indeed prove to be extremely valuable. But what is a virtual assistant? A virtual assistant or VA is an independent contractor who works
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What’s it like to be a freelancer and virtual assistant in this day and age? The global pandemic has caused countries to lockdown and impose self-quarantine over its citizens. Due to this, most people are unable to go to the office. Thankfully, you don’t have to be at the office to do work. There are
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Failing to plan your social media marketing activities efficiently will result in a lot of time wasted. If you are a social media manager, the task of coming up with ideas and then curating and creating posts for your social media marketing plan is already a time consuming activity. But if you have multiple businesses
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Working From Home? One of the challenges of working from home is controlling clutter in our home office. This is why most of us opt to digitise the bulk of our paperwork. During this time when almost everything is digital, there is very little reason to see clutter on your desk. But every so often,
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