I am often surprised at how often successful businesses and entrepreneurs are unaware of basic admin practices (me being one of them!). Most of the time these things are considered non-essential, but eventually this is to the detriment of their operations. One of these little details is the correct labelling of files. One of my […]
Are you Labelling your Files Correctly? Read More »
Having your own domain name is vital to your overall online marketing strategy. For starters, it gives your business credibility and makes your company look professional. It also makes it easier for your customers and prospects to find you online. And when it comes to your company’s image, it gives your target audience the impression
Simple Ways to Avoid Buying a Domain Name That Has Been Penalised by Google Read More »
So you know you need quality content for your social media and website. You can create your own of course, and you can also draw upon the myriad of 3rd party articles that are published every second on the internet. But finding and administering quality content is like panning for gold – you have to
Top Tips for Content Curation Read More »
Over the last few years, Google has made significant changes to its Google+ platform. While these changes significantly improve the tech giant’s social media platform, some of these changes left businesses and brands confused, especially when it came to optimising their local presence. But regardless of whether businesses are using old Google+ Places Page or
5 Simple Ways to Optimise Your Google+ Page for Local Listings Read More »
As a business owner, you’ve probably recognised the necessity of being ‘present’ in your business. You need to be around to make decisions, delegate and strategise how best to build your brand. But clocking 80-hour work weeks month after month is an unreasonable expectation! So how can you carve out a better work/life balance for
Tips for Better Work Life Balance Read More »
Nothing can be more stressful for a website owner than seeing a notification of manual action from Google in your Google Webmaster Tools account. After all, this basically means that the tech giant is hounding your heels for having bad links, and unless you act immediately, your website’s traffic and search ranking will definitely suffer
How to Remove Google Penalty for Unnatural Outbound Links Read More »
If you’ve worked with me before, you’ll know that I use the Philippines to source the majority of my VA talent. Not only do I champion candidates from the Philippines for my own clients, Cherry Bonachita , my own full time Virtual Assistant, hails from the Philippines also. Cherry and I have been working together
Why I chose the Philippines for my Outsourcing Read More »
It has been six months since Google has released its Hummingbird update to celebrate its 15th anniversary. However, it seems that there are website owners and SEO practitioners who still don’t get what this crucial search algorithm update is all about. As a result, many of these people are making mistakes that are dragging their
How to Avoid Common Google Hummingbird Mistakes Read More »
In any business there are issues and situations that throw a spoke in the operational wheels and disrupt your daily work routine – this is the same with Virtual Outsourcing! Technology fails, inclement weather, family crisis – these are a few problems you may face when working with your VA. Fortunately, as a Virtual Outsourcing
When problems arise – Contingencies for your VA Read More »
Search giant Google has undertaken various changes in its search algorithm during this year’s first quarter, including updates that will help small businesses and harm websites that feature too many ads. Google’s Panda to Care for [Business] Cubs Matt Cutts, Google’s head of search spam, revealed during the Search Marketing Expo in March that the
Google Algorithm: Soft on Small Businesses, Tough on Ad Spammers Read More »
We all know that blogging is great for business, it sets you up as a leader in your field and is great for your website SEO. As a business owner you probably know your industry inside out and can churn out informative and insightful articles for your target audience – but do you have a
Top Tips for Blogging Read More »
While Google+ isn’t as popular as Facebook or Twitter, Google’s social media platform has continued to gain ground and attract attention. And to further convince more people to sign up for Plus, the tech giant has made another improvement on its Google+ user interface, which is expected to help users get higher click through rates
Google+ Tweaks User Interface, Makes Link Posts More Visually Stimulating Read More »
