I’ve recently been working with some wonderful business mentors to really hone in on my business direction, the products and services I want to sell and the type of value I want to impart to my clients. I’ve started to change my views on exactly what it is that I offer, and what sets me […]
Transform the Way you Work Read More »
On May 20, Google officially rolled out Panda 4.0, the latest version of its Panda search algorithm. It was a major update and it was reported that many sites across the web were significantly affected by it. Glenn Gabe, a digital marketing consultant and contributor for Search Engine Watch, analysed 27 websites hit by Panda
Does Google’s Panda 4.0 Hate Too Much Syndicated Content? Read More »
As you may know, email marketing is one of the most popular ways businesses reach out to their customers. Efficient and cost-effective, it is also a great method to obtain leads to potential customers. But with Google’s new tabbed inbox and prominent unsubscribe option, experts believe that they have the potential to affect email marketing
How Marketers Can Take Advantage of Gmail’s Tabbed Inbox Read More »
Hands up who gets distracted at work? Depending on your workplace or industry, there are many types of distractions that barrage us every day, clamouring for attention and breaking your focus. Completing a task well, no matter what it is, requires a certain amount of time and concentration – if your mind is all
How to avoid distraction and get things done Read More »
It is no secret that over the last couple of years, Google has been stepping up its game when it comes to battling web spam. And just recently, the tech giant has announced not one, but two updates to its search algorithm. Matt Cutts, head of Google’s web spam team, confirmed that they have rolled
Google Launches Panda 4.0 and Payday Loan 2.0 Read More »
There is a very broad range of business tasks you can outsource – from creative services such as graphic and document design, to technical jobs such as web development and SEO (and just to get a sneaky plug in – we can help you with these too!) But for the purpose of this article let’s
4 Easy Tasks to Outsource – That Every Business Should be Doing! Read More »
It looks like business owners now have more reasons to implement or strengthen their mobile marketing campaigns. A recent study conducted by Google has underscored the importance of “going mobile” if you want to attract more customers and generate bigger revenues. According to the search giant, 50% of mobile users are most likely to visit
Why Mobile Local Searches is King for Business Read More »
Having spent years building my business in this industry, I get to meet and talk with A LOT of people, which is great, because I love a good chat! After a while you begin to pick up on common reservations business owners experience when they first consider outsourcing a Virtual Assistant. Most recognise that they
The Four Fears of Outsourcing Read More »
Most people have this preconceived notion that bigger is always better. Because size is often associated with power and ability, many think that the bigger a thing is, the more important or capable that something is. Just take at look at the towering structures and edifices built by man over the course of human history
‘Bigger Isn’t Always Better,’ Says Google’s Head of Web Spam Read More »
Returning to work after my holiday over the Easter/ANZAC long weekend has been an eye opener! I went from relaxed, contemplative bliss to straight back into meetings, emails, calls and the general chaos of business! But I did realise one thing – while I was gone the wheels kept on spinning! I left Virtual Elves
Mythbusting: If you want something done, you have to do it yourself Read More »
Google Analytics is a very important tool every website owner should take advantage of. It lets you keep track of the overall performance of your site, find out where traffic is coming from, and obtain some very useful information about your audience. But did you know that you can also use Google Analytics to see
Why is Google Analytics so Important? Read More »
I had the pleasure of being interviewed by the fabulous Laurel Grey of Happily Organised recently to share my tips on outsourcing and how to get started. I hope you will enjoy this as much as I enjoyed doing it! The transcript of the video can be seen on Laurel’s website here
Happily Organised interviews Kristy Smith Read More »
