Author name: Kristy Smith

Kristy Smith is the energetic Founder, Director & Driver of Virtual Elves, a business that helps you feel in control, well educated and understanding of how to work with a Virtual Assistant, among other things! She loves the water, is a mean cook and loves being social! Connect with Kristy on Facebook

Google Working on New Social Bookmarking Tool

Google has been known to surprise the online community with its various projects and updates to its search algorithm. And over the last couple of months, it seems that the tech giant is cooking up another project that could be quite useful for all Internet users. According to reports, Google’s latest undercover project is called

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Google AdWords to Say Goodbye to Exact Keyword Matching

If you haven’t been using “close variants” in your Google AdWords campaign, be warned. The tech giant announced that starting next month, you won’t be able to use exact phrase and keyword matching anymore. Close variant keyword matching will be applied to all existing AdWords account once the update has been rolled out. Currently, each

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How to Protect Your Website from Negative SEO and Unwarranted Google Penalties

Many, if not all, website owners aspire to get on top of the pages of Google. After all, the better your Google search ranking is, the bigger your chance of getting more online visibility and attracting potential customers can be. However, experts warned that getting good Google rankings should not be your only priority when

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Systems – they’re not just for franchises

‘Real’ entrepreneurs don’t seem to like systems. They go against the whole risk-taking, fly-by-the-seat-of-your-pants approach that characterises dynamic and innovative businesses. A system isn’t sexy. It’s boring and rigid. It’s a cookie-cutter approach that can’t be as good as anything a ‘real’ entrepreneur would do. Or is it? Systems are the difference between having a

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Tips on Optimising Your Website for Mobile Google Search Users

A recent study conducted by Google has revealed that in the United States alone, over 25% of people access the Internet through mobile devices, not on desktop computers. In addition, 20% of Google searches are said to be performed on a mobile device. With the growing emergence and adoption of low-priced mobile devices with Internet

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Performance Support – Do You Support Your Performers? – Part 2

In part 1, I introduced you to the five phases of performance support and a video recording example to get you thinking about embedding support into your work environment. You’ve most likely experienced this scattered information approach, since it’s common today. Eg. Instead of going to a manual drawer, finding a manual, and then searching

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