VIRTUAL ELVES

Author name: Kristy Smith

Kristy Smith is the energetic Founder, Director & Driver of Virtual Elves, a business that helps you feel in control, well educated and understanding of how to work with a Virtual Assistant, among other things! She loves the water, is a mean cook and loves being social! Connect with Kristy on Facebook

Did Google Launch a “Phantom” Update Targeting How-to Content?

Cloud Based Systems, Search Engine Optimisation /

Several weeks after Google released its “mobilegeddon” update, it looks like the tech giant has rolled out another search algorithm update. This time, however, it is reportedly targeting websites that publish “how to” content online. US-based news site NBC reported that Google might have unleashed an undisclosed “phantom” algorithm update. HubPages, a collection of more […]

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Certified Online Marketing Experts Share Tips on Getting Better Google Rankings and More Conversions

Search Engine Optimisation, Systemising /

According to seasoned online marketers, there is no magic pill or silver bullet that will magically make your website or online marketing campaigns successful. Rather, it is a combination of effective strategies that will help you improve your search rankings and create more conversions. If you’re wondering how you can ensure the success of your

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3 Savvy Business Practices for Optimal Business Growth

Branding, Business Events, Consulting, Outsourcing, Virtual Assistants /

There are ways to keep your business working for you and the cogs turning, even when you’re at offsite meetings, busy in seminars or catching up on some well-earned rest! It means being smarter about your business practices, embracing change and leveraging modern operational philosophies. Here are 3 ways you can work smarter, not harder,

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How to Optimise Your Web Content for Google’s ‘Mobilegeddon’ Update

Cloud Based Systems, Search Engine Optimisation /

As Google finally rolled out its latest search algorithm update that favours mobile-friendly websites, webmasters and search marketers are doing their best to ensure that their respective sites are able to cash in on the benefits of Google’s latest move. But aside from improving web design and making it more mobile-friendly, it is also equally

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“Near Me” Searches Growing in Popularity, Google Says

Cloud Based Systems, Search Engine Optimisation, Systemising /

To succeed in search marketing, it is very important that you know what keywords internet users are using to find information online. Fortunately, Google has given online marketers an idea of the sort of keywords people are using to find goods and services. According to Matt Lawson, director of search ads marketing at Google, “near

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Before You Panic, Here Are the Things You Need to Know about Google’s ‘Truth Algorithm’ First

Cloud Based Systems, Search Engine Optimisation, Systemising /

Just recently, Google released a research paper that describes the method of scoring web documents according to the accuracy of facts. Called “Knowledge-Based Trust,” (KBT) many online experts refer to it as the “Truth Algorithm,” which is said to be a new method being used by Google to assign a Trust Score to help reduce

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Google’s New Algorithm Update to Benefit Mobile-Friendly Sites

Cloud Based Systems, Search Engine Optimisation, Systemising /

Is your website optimised for various mobile devices? If not, it’s time to get cracking. Google recently announced that it will launch an algorithm update on April 21, 2015. The update is set to benefit websites and online business owners with mobile-friendly online spaces. “Starting April 21, we will be expanding our use of mobile-friendliness

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How to Eliminate Backlink Problems to Get Better Google Rankings

Cloud Based Systems, Search Engine Optimisation /

If your site is still not ranking on Google despite constantly working on and improving your SEO strategy, then you might be having some problems with your backlinks. What should you do to eliminate this issue? Adam Stetzer, president and co-founder of HubShout, offers some simple solutions on how you can address this problem. Gather

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