Author name: Kristy Smith

Kristy Smith is the energetic Founder, Director & Driver of Virtual Elves, a business that helps you feel in control, well educated and understanding of how to work with a Virtual Assistant, among other things! She loves the water, is a mean cook and loves being social! Connect with Kristy on Facebook

Is Your Web Content Google Panda-Friendly?

Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with […]

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Google Incorporates Panda into Core Ranking Algorithm, Focuses More on Site Quality

Whether you own a small or large business, it is very important to ensure that your website complies with Google’s latest algorithm update. This way, you can avoid Google penalties that may affect the ranking of your website. In addition, you can also improve the functionality and visibility of site. Over the last couple of

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No Link Authority Loss When Moving from HTTP to HTTPS, Google Confirms

Recently, Google announced that it will prioritise a site’s HTTPS pages by default even when an HTTP equivalent exists. This is reportedly part of the search giant’s efforts to make searching and browsing the Internet much safer for all users and to eventually have everyone landing on a web page with a private connection. Understandably,

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How A Web Marketing Expert Will Help Your Business Grow

Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design

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How Reviews Help Small Businesses Get Better SEO and Higher Search Rankings

SEO and ranking high on Google can give small business owners the push they need to get more customers and generate more profits. But did you know that reviews are a key ingredient to better SEO and higher search rankings? Receiving reviews is an absolute MUST, not just for online retailers, but also for local

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hiring a virtual assistant

Hiring a Virtual Assistant will not solve all of your problems (but it’s a great first step).

Richard Branson famously says, “There are no quick wins in business – it takes years to become an overnight success.” I was reminded of this quote recently as I heard yet another potential client voice hopes that hiring a Virtual Assistant would be the solve all, quick fix that they’d been searching for! Yes, that’s

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Know how Google enhances your internet marketing

Business today requires entrepreneurs to use social media tools in the promotion of their products and services globally. Gone are the days of waiting for clients to come to a physical store to make a purchase. Today, the majority of business owners have social sites to promote and sell their wares. Virtual stores have become

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5 Simple Ways to Make Your URLs More Google-Friendly

To determine if what you are offering is relevant to the information a searcher is looking for, it’s important to understand that it’s not only the content of your site that Google’s search spiders crawl. Believe it or not, the search giant also takes your site’s URLs into consideration. As such, no matter what kind

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Google Updates That Matter for Small Businesses

Are you a business owner with an online brand? If yes, you are probably aware of the different updates Google rolls out every now and then. But do you know which one affects you the most? For small businesses, following Google updates is crucial because it can affect your search engine rankings. Staying on top

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