About Us
Who we are
Virtual Elves is a leading virtual assistant agency based in Australia, connecting businesses with skilled virtual assistants from the Philippines since 2009. We specialise in helping time-poor entrepreneurs and small business owners uncover areas they can systemise, automate, and delegate, providing them with the tools and support to let go and grow.
Our Business Model
At Virtual Elves, we’ve adopted a unique approach to virtual assistance that has proven successful for over 15 years:
Fully Remote Philippine Workforce: We’ve been sourcing our virtual assistants from the Philippines since 2009, tapping into a rich pool of talented professionals.
Home-Based Work Culture: We believe in the power of flexible, home-based work. This approach allows our team members to maintain a healthy work-life balance while delivering exceptional service to our clients.
Accountability and Connectedness: Despite our remote setup, we’ve developed robust systems to ensure accountability:
- We use time-tracking tools for accurate invoicing and productivity monitoring.
- Regular check-ins and team meetings foster a sense of community and shared purpose.
- Our Client Experience Coordinators provide ongoing support to both clients and virtual assistants.
Long-Term Relationships: We focus on building lasting partnerships with both our clients and our team members. Many of our virtual assistants have been with us for years, growing alongside our clients’ businesses.
Ethical Work Practices: We ensure fair compensation and ethical working conditions for all our team members, creating a supportive environment that nurtures talent and loyalty.
Continuous Growth: With over 60 skilled virtual assistants and more than 400 satisfied clients since our inception, we’ve demonstrated the effectiveness of our model in driving business growth and efficiency.
At Virtual Elves, we’re not just providing virtual assistance; we’re cultivating a global community of professionals dedicated to helping businesses thrive in the digital age.
Our Commitment to Quality: ISO 9001:2015 Certified
At Virtual Elves, quality isn’t just a value, it’s our foundation.
We’re proud to announce that Virtual Elves is now ISO 9001:2015 certified, an internationally recognised standard for excellence in quality management systems.
This certification reflects our unwavering dedication to delivering structured, reliable, and consistent support to our clients across Australia and beyond. As a virtual assistant agency, we’ve built our reputation on trust, efficiency, and results. This achievement makes it official.
Our Clients
Our Mission
At Virtual Elves, our mission is to empower businesses to thrive by providing reliable, skilled virtual assistance. We aim to create a supportive environment where both our clients and our virtual assistants can achieve their goals and maintain a healthy work-life balance.
Empowering your growth by taking care of the details
—so you can focus on what matters most.
Our Values
Our Team

Kristy Smith
Founder & Director .

Vanessa Bond
Chief Financial Officer .

Maria Garner
Head of Client Success

Cherry Bonachita
Head of People & Culture

JoAnne Butaran
Head of Talent Acquisition

Joanna Marie Lapa
Executive Assistant - Sales

Charles Goh
Sales Executive

Alora Bradfield
Marketing .

Karina Abundancia-Alan
Recruitment Assistant

Renz Nolasco
Recruitment Assistant

Jewel Delgado
SEO/Google Ads .

Loida Velasquez
Finance Assistant
Our VA Services
At Virtual Elves, our strength lies in our diverse and talented team of over 60 virtual assistants, each carefully selected for their expertise and dedication. Hailing from the Philippines, our virtual assistants bring a wealth of skills across various domains, including administrative support, digital marketing, graphic design, and more. They are not just skilled professionals; they are passionate individuals committed to helping your business succeed. With a focus on collaboration and communication, our team seamlessly integrates into your operations, ensuring that you receive the support you need to thrive. Together, we create a dynamic partnership that empowers you to focus on your core objectives while we handle the details.
Is your business running you?
Download our ‘100 things a VA can do for you’ checklist and start taking control of your business growth and freedom today!